Europe → MENA
You sell in the region
You are a European company looking for customers, distributors or partners in the Middle East and North Africa.
- Market choice and approvals
- Local distributors and partners
- Setup and launch
Market-entry advisory · MENA
Expand your business into the Middle East and North Africa
Where your business meets emerging markets.
Oliseo helps cosmetics brands and medical and paramedical equipment makers grow in the MENA region. We also help local companies find the right supplier in Europe.
Two paths
We support both sides of the relationship
MENA → Europe
You are looking for a supplier in Europe
You are a local company that wants to buy cosmetics, medical or paramedical equipment from reliable European manufacturers.
- Supplier shortlist matched to your specifications
- Checks: certifications, quality, references
- Negotiation, samples, order follow-up
Sectors
Three sectors, each with its own regulatory requirements
A cosmetic product and a medical device do not enter a market the same way. We adapt the approach to your category.
Cosmetics
Skincare, makeup, fragrance, hair care.
- Local registration and labelling
- Halal requirements by country
- Distribution, pharmacies, e-commerce
Medical devices
Medical devices, diagnostics, hospital equipment.
- Classification and approval
- Public tenders and hospitals
- Authorised local representative
Paramedical
Rehabilitation, orthopaedics, home care, consumables.
- Clinic and centre networks
- Specialist distributors
- Practitioner training
Why MENA
A growing region, with different rules in every country
The region is investing in health and beauty and is looking for innovative partners. But each market has its own rules, decision-making circuits and key players. Entering without a guide costs time and money.
Services
How we help
Market and regulatory assessment
Which countries first, which approvals are required, what timelines to expect.
Outcome: a ranked country list with a realistic calendar.
Introductions
Distributors, hospitals, pharmacies, institutions and local investors.
Outcome: first qualified meetings in each country.
Market-entry support
We call on our local partners, who help with legal setup, hiring and commercial launch on the ground.
Outcome: a working local presence, backed by trusted partners.
Digital presence
Localised website and e-commerce, digital marketing, social media and regional marketplaces.
Outcome: online visibility tailored to each market.
Approach
A simple approach
Understand
An initial exchange to understand your product and goals.
Plan
A clear country-by-country roadmap.
Support
Hands-on support until your first results.
Let's talk about your project
Describe your need in a few lines. We will get back to you quickly.